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Digital Marketing Associate

INTERNSHIP AND TRAINEESHIP POSITIONS AVAILABLE

Company Background

JN Capital & Growth Advisory Pte Ltd is a Venture Builder based in Singapore. We focus on innovation, internationalization & entrepreneurship of tech start-ups across Asia Pacific.

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We scale companies that are involved in technology in education, healthcare, media and facial recognition and security sectors, especially those with AI, Blockchain, Cloud and Data Technology.

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We help start-ups and SME companies grow by providing Advisory & Consulting and Funding & Investment to scale across Asia Pacific.

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We provide assistance for Market Access, Capital Access and Talent Access.

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We help drive Business Model Innovation, Brand Differentiation, Marketing Strategies, Talent & Leadership Development, and Fundraising to help companies become more competitive to grow and scale.

Job Objective

To plan and execute digital marketing campaigns and activities for our portfolio companies, be it to:

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  • Create marketing collateral with graphic designs and copywriting

  • Update website and/or

  • Post in social media and other marketing channels and/or

  • Curate digital content from leading publications relating to how we will learn, work and play in the digital future (focusing on work-from-home, home-based learning and telemedicine) and

  • Blog about such trends in the digital future

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for different marketing channels to promote our brand and drive demand for our portfolio companies.

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Job Description

  • Drive marketing campaigns and programs that deliver profitable outcomes in line with the company’s mission and vision

  • Develop, organize, and execute effective digital marketing activities (i.e. web, social media, direct mail, O2O events, etc.) via all channels on a timely basis

  • Design and update EDM, posters, web pages, social media graphics, brochures, flyers, banners, and other marketing collateral to support company activities

  • Manage social media accounts, grow our following and engage with our communities

  • Collect and analyze quantitative and qualitative data of marketing campaigns

  • Source for and maintain marketing vendors and media partnerships/channels

  • Manage and update company customer relationship management (CRM) systems

  • Create content

  • Propose and execute content marketing strategies with goals that are short term as well as long term.

  • Research and study the latest technology, healthcare, education and the Future of Work trends, from different sources, including but not limit to:

    • World Economic Forum

    • Medium

    • McKinsey

    • Entrepreneur, etc.

  • Extract, edit, proofread, improve, create, and deliver multiple content weekly including:

    • Digital marketing collateral

    • Copywriting for website & social media

    • E-Mailing campaigns

    • Blog articles

    • Newsletters

    • Press releases

with the goal of engaging, educating, and inspiring existing community and attracting new audiences

  • Generate new content to increase customer engagement, or brand awareness.

  • Analyse the reporting of the content traffic and other KPIs.

  • Ensure a diverse web presence by sharing content through a multiplicity of channels.

  • Conceptualize development and execution of advertising creative ideas, design and layout in support of all marketing activities

  • Conduct market research on competitors marketing campaign, brand positioning and awareness

  • Creative in curating content and ensuring continuous sharing of content and press materials as well as timely social media posting

  • Support the sales & marketing team in daily administrative tasks

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Qualities We Look For

  • Pragmatic, pro-active, strategic and results-oriented self-starter with a creative mind, excellent communication skills, strong digital marketing skills, and the ability to work in a fast-paced environment

  • Degree or diploma, preferably in Marketing, Communications, and Business or other related areas

  • 1-2 years of experience in branding, marketing, and event management is preferred. Those without relevant experience but can demonstrate great potential can be considered.

  • Proficient in at least one graphic design and website development software (e.g. Photoshop, Canva, Illustrator, WordPress, Wix)

  • Understanding of social media platforms (e.g. Facebook, Instagram, LinkedIn, WeChat, Weibo) and how to engage audiences using different types of content

  • Excellent written and oral communication skills

  • Native English speaker with the ability to communicate in another language especially Chinese is a plus

  • A clear, concise, and unambiguous writing style with content production experience in Megatrends, digital transformation, future of work & learning, etc.

  • Great computer skills and knowledge about social media marketing

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If this sounds like you - please drop us your resume below. We look forward to hearing from you!

Join Us.

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